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Every day, billions of videos are uploaded across TikTok, Instagram Reels, YouTube Shorts, and X. Yet, only a select few break through the noise to achieve "viral" status. What separates a forgotten clip from a cultural phenomenon is not just the content itself, but the ecosystem of social media discussion that surrounds, dissects, and amplifies it. Understanding the intersection of viral videos and social media discussion reveals how modern digital culture is manufactured, consumed, and sustained. The Catalyst: What Makes a Video Go Viral?

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Joy, awe, anger, and empathy are powerful drivers of online communication. When content triggers a strong emotional response, viewers experience a psychological urge to share that feeling with others. The subsequent discussions revolve around shared human experiences, creating temporary online communities bound by a single collective emotion. The Role of Platforms in Shaping the Narrative Every day, billions of videos are uploaded across