The "In My Mind" font cannot be examined in a vacuum. It was a core component of a carefully managed multimedia ecosystem created by Pharrell and Japanese designer Nigo, the founder of A Bathing Ape (BAPE).
The primary font used for Pharrell Williams' debut solo album, In My Mind in my mind pharrell font
The font alone didn't create the iconic cover; the overall design is a perfect marriage of typography and illustration. The album's artwork was illustrated by , the legendary Japanese designer and founder of the streetwear brand A Bathing Ape (BAPE) [12†L12-L14】. Nigo's signature cartoonish, BABY MILO-style illustration of a young, playful Pharrell sits at the center of the cover [11†L6-L8】. The "In My Mind" font cannot be examined in a vacuum