Rosalind Krauss Reinventing The Medium Pdf Hot! Link
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| | Greenberg's Modernist View (Pre-1990s) | Krauss's Post-Medium View (1999 & beyond) | | :--- | :--- | :--- | | Definition of Medium | A unique, pure set of material properties (e.g., the flatness of canvas) | A "technical support" : a set of rules and conventions derived from material conditions | | Goal of the Artist | Exploit and purify the inherent properties of a chosen medium | Generate new conventions and reinvent an obsolete or new technical support | | Attitude to Other Media | Purist; avoid hybridity or "impurity" to maintain the medium's specificity | Embraces aggregation and heterogeneity ; the medium is a "complex structure of interlocking and interdependent technical supports" | | Artistic Practice | Focused on a single, traditional practice (e.g., painting, sculpture) | Appropriates obsolete technologies (like slide projectors) and new media to create unprecedented forms | rosalind krauss reinventing the medium pdf
The Belgian conceptual artist Marcel Broodthaers is another touchstone. Broodthaers used the idea of the museum, the eagle, or fiction itself as a medium. He demonstrated that a medium could be an ideological or institutional framework, rather than just a physical object. Why Scholars Search for the PDF: Academic Impact If you are studying this text for an
Krauss borrows a term from psychology and surrealism: . In art, she uses it to describe the "default settings" of a medium. He demonstrated that a medium could be an
By the 1970s and 1980s, the rise of Conceptual art, installation art, performance, and institutional critique shattered these boundaries. Art became "post-medium." Artists mixed materials indiscriminately, and the traditional definitions of painting and sculpture seemed obsolete.
Rosalind Krauss’s “Reinventing the Medium” argues that the medium is not a given but an . An artist reinvents the medium by:
The essay posits that every genuine artistic medium is a form of . The artist does not invent a new medium from scratch. Rather, they find a dormant technical support (like a postcard, a phonograph, or a video monitor) and "reinvent" it by uncovering its internal, forgotten logic.
