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Breakthrough Advertising does not teach you how to write. It teaches you how to
The most foundational lesson in Schwartz’s book contradicts what most amateur marketers attempt to do. Schwartz states that a marketer cannot create desire for a product. Instead, the desire already exists within the hearts and minds of millions of people.
Most marketing books teach you "tactics." They teach you how to write a "How to" headline or a "Listicle."
Breakthrough Advertising does not teach you how to write. It teaches you how to
The most foundational lesson in Schwartz’s book contradicts what most amateur marketers attempt to do. Schwartz states that a marketer cannot create desire for a product. Instead, the desire already exists within the hearts and minds of millions of people.
Most marketing books teach you "tactics." They teach you how to write a "How to" headline or a "Listicle."