As Settle's list grew, so did the criticism. Issues around this time likely tackled the psychological and strategic aspects of running a "polarizing" brand.
These middle issues form the "how-to" spine of the collection. Ben Settle - Email Players 1 - 15
Ben Settle’s Email Players Issues 1–15 represents the bedrock of modern, personality-driven email marketing. By shifting your perspective from a "marketer providing value" to an "entertainer driving sales," you change the dynamic of the inbox entirely. Instead of invading your subscriber's space, you become the one email they eagerly look forward to reading every single day. Share public link As Settle's list grew, so did the criticism
Settle teaches subscribers how to turn online trolls into a profit center. He once shared an example of using a troll's attacks to run a campaign that brought in $30,000 in new sales. This kind of counterintuitive strategy is a hallmark of his teaching. Ben Settle’s Email Players Issues 1–15 represents the
Here is an extensive, comprehensive breakdown of what makes Ben Settle’s Email Players Issues 1–15 a masterclass in modern salesmanship, and the core strategies taught within those foundational pages.
If not, much of the advice in these early issues will be theoretical. Settle himself warns that the methods are designed to multiply existing sales, not to create sales from zero. You need a working offer and a list before the strategies can help you.