Youtube 20208 ((top)) Access

As the pandemic forced lockdowns, YouTube had to adapt how it policed its platform. To protect its human workforce, the company pivoted to automated systems for content moderation, leading to a record-breaking enforcement surge. In the , YouTube removed over 11.4 million videos , more than double the number from the previous quarter. A significant portion— about a third —was removed to protect minors from potentially harmful content. While necessary, this “cast a wider net” approach also led to the mistaken removal of some harmless videos, a consequence YouTube acknowledged it was willing to accept to keep the community safe.

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As we look back on 2020, it's clear that YouTube continued to evolve and adapt to changing user behaviors and technological advancements. The events and developments that occurred in August 2020, including the expansion of YouTube Premium and Music Premium, new monetization features, and enhanced safety features, set the stage for a year of growth and innovation on the platform. As we head into a new year, it's exciting to think about what the future holds for YouTube and its vast community of creators and users. As the pandemic forced lockdowns, YouTube had to

The pandemic also democratized the platform in a new way. With millions stuck at home, in 2020. But more notably, the definition of a “creator” expanded. The platform saw the rise of VTubers (Virtual YouTubers) —streamers who use animated avatars—who amassed over 1.5 billion views per month by October. Older creators also found an audience, with 58% of people open to watching content from creators of any age, leading to unlikely stars like a 90-year-old Japanese gamer. A significant portion— about a third —was removed

As we dive into 2024, YouTube continues to evolve as a platform, with new features, trends, and best practices emerging. Here are some key developments to keep an eye on:

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