The Speed Of Trust - Stephen M R Covey Pdf

Covey opens with a simple but transformative equation: and Distrust = Cost . He argues that when trust goes up, speed also goes up, while cost comes down. Conversely, when trust goes down, speed decreases and cost increases.

Trust is not a soft, abstract social virtue. It is a hard-edged, measurable economic driver. The Speed Of Trust Stephen M R Covey Pdf

This represents your brand equity. It is the level of trust that customers, investors, and the public place in your products, services, and corporate identity. 5. Societal Trust (The Principle of Contribution) Covey opens with a simple but transformative equation:

Stephen M. R. Covey’s genius was in demystifying trust. He proved it is not fluffy; it is functional. It is not a virtue; it is a variable. And in a high-speed, low-cost economy, it is the only advantage that competitors cannot copy. Trust is not a soft, abstract social virtue