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Modern media increasingly mirrors the diverse world we actually live in.

Video games and immersive street performances or live circus acts. Digital & Social:

For decades, the model was linear. Networks decided what you watched and when you watched it. Popular media was a monologue, not a dialogue. Shows like I Love Lucy or The Ed Sullivan Show created a "common culture"—a shared reference point that almost every American citizen recognized. This scarcity created massive, passive audiences.