Rokeach M 1973 The Nature Of Human Values Pdf Top Best Link

In his 1973 book, , social psychologist Milton Rokeach

This ranking forced participants to make trade-offs. Rokeach argued that human conflict and decision-making do not stem from choosing between good and bad, but rather from choosing between two competing goods (e.g., prioritizing Freedom over National Security , or Ambition over Honesty ). Impact and Applications rokeach m 1973 the nature of human values pdf top