: The market leader with a ~26% share, boosted by a massive merger between Reliance and Disney assets and dominant live sports (IPL). Amazon Prime Video : Highly popular for original franchises like
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The numbers paint a clear picture of the industry's dizzying growth. In 2025, India’s M&E sector returned to growth, reaching an estimated value of , with the sector growing 9% year-on-year, outpacing the nation’s per-capita GDP expansion. Digital media has emerged as the single largest and most powerful segment, crossing the ₹1 trillion mark for the first time. The sector is projected to reach ₹3.3 trillion ($37.9 billion) by 2028, driven by digital advertising, subscriptions, and a resurgence of live events. : The market leader with a ~26% share,
by 2026, with subscription services (SVOD) driving 95% of this revenue. Leading Platforms: JioHotstar In 2025, India’s M&E sector returned to growth,
India’s OTT market is set to expand at a 14.1% CAGR to reach ₹21,032 crore