It treats strategy as something people do rather than something an organization has . This "strategy-as-practice" lens emphasizes the cognitive and political roles played by managers at all levels, not just the CEO. Key Updates in the 3rd Edition
Southern Africa has a highly sophisticated "First Economy" (JSE-listed companies, tech startups) and a struggling "Second Economy" (informal traders, rural subsistence).
Methodology and pedagogical features
Recognizing that implementation is where most strategies fail, the book includes new chapters on change management and resource allocation .
, edited by Tersia Botha and Peet Venter, is a comprehensive academic text focused on shifting the perspective of strategy from a static plan to a dynamic, human-led practice. Published in 2022 by Juta and Company , it is a core resource for strategic management students in Southern Africa. 📘 Core Philosophy