Projects like Black Mirror: Bandersnatch paved the way for narratives where the viewer chooses the outcome.
If the 2010s were defined by the long-form podcast and the prestige drama, the 2020s belong to short-form video. TikTok, Instagram Reels, and YouTube Shorts have redefined the attention economy. The average human attention span has reportedly dropped to about eight seconds, and has adapted accordingly.
Digital journalism, specialized newsletters, and self-published web novels provide deep-dive analysis and niche storytelling. Key Drivers Shifting the Industry Landscape
Audio formats have experienced a massive renaissance, fitting seamlessly into the daily routines of busy consumers.