For the consumer, the message is clear: The days of a single Netflix disk in the mail are dead. To engage with popular culture today is to be a curator, a subscriber, and a hunter of rare content. For the creator, the mandate is even clearer: Ubiquity is vanity; exclusivity is sanity.
The relationship between exclusive content and popular media will continue to evolve as technology changes how we interact with stories. Consolidation and Bundling