Burnout is high. Thus, the trend of Healing (mental health retreats) has exploded. However, most cannot afford Bali resorts. Instead, they practice Healing on a budget —sleeping 14 hours on a Saturday or doing a staycation at a $20 hotel in Puncak.
: The ultra-affluent elite driven by global luxury, exclusive travel, and international brand experiences. Burnout is high
So, what does it mean to be "cool" for Indonesia's Gen Z? The answer is a radical departure from the millennial definition of cool as trend-chasing. Burnout is high. Thus