The year 2020 marked a massive turning point for the Over-The-Top (OTT) streaming industry in India. Driven by nationwide lockdowns and cheap mobile data, millions of viewers turned to smartphones for entertainment. While major platforms like Netflix, Amazon Prime, and Disney+ Hotstar dominated mainstream entertainment, a parallel market emerged for hyper-localized, niche content.
The year 2020 marked a massive turning point for the Over-The-Top (OTT) streaming industry in India. Driven by nationwide lockdowns and cheap mobile data, millions of viewers turned to smartphones for entertainment. While major platforms like Netflix, Amazon Prime, and Disney+ Hotstar dominated mainstream entertainment, a parallel market emerged for hyper-localized, niche content.