“New report on AI in marketing (link). Key finding: 34% efficiency gain. Important context: this is from a pilot of 50 companies, not the entire sector. My take…”

: Building content that audiences rely on for accuracy.

– When you make a mistake, handle it like the BBC. Do not delete and pretend it didn’t happen. Publish a correction. Example:

Traditional media institutions rely heavily on institutional trust. Individual creators who treat their profiles like broadcasting hubs often build stronger audience retention metrics compared to those chasing viral trends. Inform, Educate, and Entertain