Despite the book’s large physical format (9.4” x 11.8”), designers hunt for its PDF for three main reasons:
A common place for designers to share research; there is a known logo-modernism.pdf block that links to a 28.5 MB version. logo modernism pdf
Designers looked to early 20th-century artistic movements for solutions. They drew inspiration from the German , Russian Constructivism , and the Swiss International Typographic Style . These movements championed the idea that "form follows function." Despite the book’s large physical format (9