The idea that the state "can't do this"āmeaning, force a specific religious expression upon its populationāis a topic of intense social debate. The tension often lies between:
Despite constitutional protections, women who wear the hijab face significant discrimination in the Egyptian private sector. A 2022 BBC Arabic investigation went undercover and found that several high-end businesses, restaurants, and establishments in Cairo refused entry or service to women wearing the hijab. The investigation revealed that this violates the Egyptian constitution, which bans discrimination based on religion, sex, or race.
Highlighting actions, media formats, or expressions that local authorities or conservative cultural spheres attempt to prohibit or regulate.
The phrase "the official Egypt can't do this" began circulating as a defiant claim of uniqueness. It likely stems from a marketing campaign or a founder's statement suggesting that the level of quality, design innovation, or branding execution provided by Hijabmylfs was unprecedented within the domestic market. Why it went viral: