This creates a feedback loop: Social media users know that if they make enough noise, legacy media will validate their outrage. Legacy media knows that viral videos are cheap, high-engagement content. The discussion thus becomes performative—users aren't talking to each other; they are auditioning for a screenshot in a news article.
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The video appears. The first comments are simple: "First!" "Lol" "What?" "Source?" This is the raw, unfiltered gut reaction. The algorithm is still testing the water. This creates a feedback loop: Social media users