: As a proprietary brand font, it is a central element of the "New Bosch Brand Image," replacing older corporate typefaces to create a more contemporary and unified appearance.
In , the renowned typographers Erik Spiekermann (founder of FontShop) and Christian Schwartz were commissioned to design a new, proprietary typeface for Robert Bosch GmbH to modernize the brand. Their goal was to re-imagine the DNA of Akzidenz Grotesk, creating a more friendly, approachable, and modern typeface suitable for both technical engineering products and everyday consumer goods. bosch sans global font
: Every branch of the company uses the exact same letter shapes. : As a proprietary brand font, it is
: It is used alongside the iconic Bosch "armature in a circle" logo, designed to represent quality and engineering. : As a proprietary brand font
