Encourage gift cards for high-stakes items like bras. It saves them the embarrassment of a return and saves you the "worst-case scenario" of a husband complaining that a $500 silk negligee "wasn't ironed" when his wife models it. 3. The "Inside Joke" Gone Wrong
The retail floor of a modern boutique is a psychological battlefield. For decades, selling intimate apparel required a delicate mix of discretion, measurements, and sensory persuasion. But today, a shift in consumer behavior, technology, and social norms has created a perfect storm. the lingerie salesmans worst nightmare new