Tamilyogi emerged as a response to this hunger for digital content. While the site itself would evolve and change domains over the years, its foundation was built on the "portal" concept: a user-friendly library where users could easily download the latest Tamil movies. In 2007, the process of piracy was labor-intensive; films were often recorded on handheld cameras inside theaters (resulting in poor "print" quality) and uploaded to the web. Despite the low quality, the allure of watching a brand-new Rajinikanth film for free, from the comfort of one's home or on a commute, was an irresistible proposition for many.
: A healthy mix of "Masala" entertainers and experimental art-house films. tamilyogi 2007