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| Factor | Pre‑pandemic (2018‑19) | Pandemic‑era (2020‑21) | Post‑pandemic (2022‑23) | |--------|------------------------|------------------------|--------------------------| | | Dominated by mega‑productions (e.g., Baahubali 2 , War ) | Theaters shut; many releases delayed | A hybrid model: big screens + OTT releases | | OTT penetration | ~35 % of urban households subscribed to at least one service | Spike to ~55 % as people stayed home | Consolidation into 3–4 major players (Netflix, Amazon Prime Video, Disney+ Hotstar) | | Piracy | Still a huge problem – ~60 % of total viewership accessed content through illegal streams or downloads | Piracy surged as legitimate services lagged in regional language support | Growing enforcement, but sites like Full4Movies remain popular for “free, immediate” access | | Production tech | Heavy reliance on practical effects, limited VFX pipelines | Budgets squeezed, but VFX houses started to scale up to meet OTT demand | Larger VFX budgets, more co‑production with global studios, adoption of virtual production (LED walls, motion capture) | | Audience tastes | Predominantly song‑driven masala, star‑centric | Appetite for gritty realism, short‑form storytelling, and “Netflix‑style” narratives | Hybrid: high‑concept blockbusters + niche, genre‑bending series |

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