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Netflix’s historical drama Bridgerton or the dystopian thriller Squid Game became global juggernauts not just through traditional billboards, but because specific scenes, audio tracks, and visual aesthetics perfectly lent themselves to user-generated content on TikTok and Instagram. By creating highly clip-able, relatable moments, the entertainment content naturally colonizes popular social media feeds. Cross-Industry Collaborations (Gaming and Pop Culture) Linking entertainment content and popular media is about