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The rapid rise of region-specific OTT apps created an alternative to YouTube's advertising model. Platforms like NeonX, MoodX, and Ullu offered direct monetisation for creators willing to operate in a less regulated space. However, the government's crackdown has forced these services to the margins, making them harder to find via standard Google searches and pushing discovery into forums, third-party app stores, and specialized file-sharing groups.

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The rapid rise of region-specific OTT apps created an alternative to YouTube's advertising model. Platforms like NeonX, MoodX, and Ullu offered direct monetisation for creators willing to operate in a less regulated space. However, the government's crackdown has forced these services to the margins, making them harder to find via standard Google searches and pushing discovery into forums, third-party app stores, and specialized file-sharing groups.