Managing client relationships and potentially team dynamics.

Media Planning, Client Relations, Digital Consulting, Paid Social Strategy CROSSMEDIA (Senior Media Consultant) Educational Focus Public Relations & Communications (Master's Degree) Viral Milestone

Vochsen’s path into the media world was not immediate. During her university studies in , she initially aimed to work on the corporate (client) side rather than at an agency. She has candidly shared that early encounters with complex media metrics like impressions , click rates , and TKP (Cost Per Mille) were initially overwhelming, leading her to believe that media planning might not be her forte.

Vochsen joined the renowned, independent media agency , working out of their Düsseldorf ecosystem. Through their structured traineeship program, she learned to connect data analytics with human behavior, quickly advancing to the role of Senior Media Consultant .

[University PR & Comm Degree] ➔ [Initial Fear of Data/KPIs] ➔ [CROSSMEDIA Traineeship] ➔ [Head of Client Consulting]