Anushka Sharma has been a prominent victim of "deepfake" technology, where her likeness has been used without consent. In late 2023, a series of videos circulated on social media showing Sharma and fellow actor Aishwarya Rai Bachchan seemingly discussing an investment opportunity. However, investigations confirmed these clips were sophisticated deepfakes. Scammers had used artificial intelligence to alter original videos, replacing the audio and manipulating the visuals to promote a fraudulent financial scheme.
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